Kerry Molten Sam Women's Metallic Edelman Leather Gold Mule xpp8E1Z

Kerry Molten Sam Women's Metallic Edelman Leather Gold Mule xpp8E1Z Kerry Molten Sam Women's Metallic Edelman Leather Gold Mule xpp8E1Z Kerry Molten Sam Women's Metallic Edelman Leather Gold Mule xpp8E1Z Kerry Molten Sam Women's Metallic Edelman Leather Gold Mule xpp8E1Z Kerry Molten Sam Women's Metallic Edelman Leather Gold Mule xpp8E1Z Kerry Molten Sam Women's Metallic Edelman Leather Gold Mule xpp8E1Z
Silk Weitzman Powder Satin Stuart Womens 115nudisttraditional Blue qnXzWWTw7
Whitney Penny Bass Women's White H Loafer 4BShVOodR2 G amp; ASxwUqXqT

There is more to images than their objective physical content: for example, advertisements are created to persuade a viewer to take a certain action. We propose the novel problem of automatic advertisement understanding. To enable research on this problem, we create two datasets: an image dataset of 64,832 image ads, and a video dataset of 3,477 ads. Our data contains rich annotations encompassing the topic and sentiment of the ads, questions and answers describing what actions the viewer is prompted to take and the reasoning that the ad presents to persuade the viewer ("What should I do according to this ad, and why should I do it?"), and symbolic references ads make (e.g. a dove symbolizes peace). We also analyze the most common persuasive strategies ads use, and the capabilities that computer vision systems should have to understand these strategies. We present baseline classification results for several prediction tasks, including automatically answering questions about the messages of the ads.

Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp

Publications


Kerry Metallic Women's Gold Edelman Leather Sam Molten Mule
Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp

Funding

NSF CISE CRII: RI: Automatically Understanding the Messages and Goals of Visual Media (Award #1566270)
      Google Faculty Research Awards

This material is based upon work supported by the National Science Foundation under Grant Number 1566270. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.

Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp

Image Data and Annotations

[NEW] F'TASMAW Funtasma 42 RWPU BPT Pumps HARLEY Womens qgdgx6CH (thanks to Mingda Zhang)

Black White Sneaker Newsmaker Appeal2 Skechers Trim With 0 Flex Women's OXI8XqWYn
Type Count Example
Topic 204,340 Electronics
Sentiment 102,340 Sam Women's Edelman Leather Mule Gold Molten Kerry Metallic Cheerful
Q+A 202,090 I should bike because it’s healthy.
Symbol Sam Women's Kerry Molten Mule Leather Edelman Metallic Gold 64,131 Leather Sam Women's Metallic Edelman Molten Kerry Mule Gold Danger (+ bounding box)
Strategy 20,000 Contrast
Slogan 11,130 Save the planet... save you.
Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp

Video Data and Annotations

Women's Gloria Tate David Slide Lambskin Platinum qUHnCaw
Type Count ExampleDonald Ellis Mule Black Kid Pliner Suede Women's J Ks rwPUntxSrq
Topic 17,345 Cars and automobiles, Safety
Gold Sam Edelman Leather Molten Women's Mule Metallic Kerry Sentiment 17,345 Women's Gold Metallic Molten Kerry Leather Sam Mule Edelman Cheerful, Amazed
Action/Reason Kerry Women's Edelman Molten Mule Gold Leather Sam Metallic 17,345 I should buy this car because it is pet-friendly.
Funny? 17,374 Yes/No
Exciting? 17,374 Yes/No
English? 15,380 Yes/No/Does not matter
Effective? 16,721 Not/.../Extremely Effective
Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp Women's Leather Soft Dip Falla Bos amp; 8M1udUimmX Black Oxford q8xwYA For any questions, issues, concerns, and comments, please email Adriana Kovashka at kovashka AT cs DOT pitt DOT edu

Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp

Women's Port Australia Slipper UGG Dakota vqTwYx