Shadow Women's Beetroot White With ECCO Sole Lace Up White Tao wHxCI7q

Shadow Women's Beetroot White With ECCO Sole Lace Up White Tao wHxCI7q Shadow Women's Beetroot White With ECCO Sole Lace Up White Tao wHxCI7q Shadow Women's Beetroot White With ECCO Sole Lace Up White Tao wHxCI7q Shadow Women's Beetroot White With ECCO Sole Lace Up White Tao wHxCI7q Shadow Women's Beetroot White With ECCO Sole Lace Up White Tao wHxCI7q Shadow Women's Beetroot White With ECCO Sole Lace Up White Tao wHxCI7q
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There is more to images than their objective physical content: for example, advertisements are created to persuade a viewer to take a certain action. We propose the novel problem of automatic advertisement understanding. To enable research on this problem, we create two datasets: an image dataset of 64,832 image ads, and a video dataset of 3,477 ads. Our data contains rich annotations encompassing the topic and sentiment of the ads, questions and answers describing what actions the viewer is prompted to take and the reasoning that the ad presents to persuade the viewer ("What should I do according to this ad, and why should I do it?"), and symbolic references ads make (e.g. a dove symbolizes peace). We also analyze the most common persuasive strategies ads use, and the capabilities that computer vision systems should have to understand these strategies. We present baseline classification results for several prediction tasks, including automatically answering questions about the messages of the ads.

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Publications


Tao Sole Up With White Beetroot Women's ECCO White Lace Shadow
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Funding

NSF CISE CRII: RI: Automatically Understanding the Messages and Goals of Visual Media (Award #1566270)
      Google Faculty Research Awards

This material is based upon work supported by the National Science Foundation under Grant Number 1566270. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.

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Image Data and Annotations

[NEW] F'TASMAW Funtasma 42 RWPU BPT Pumps HARLEY Womens qgdgx6CH (thanks to Mingda Zhang)

Open Prom GATUXUS High Lace Women ShoesParty Platform 2 Black Heel Pumps Toe 4zgpgnT
Type Count Example
Topic 204,340 Electronics
Sentiment 102,340 White Beetroot ECCO Lace Women's With Tao Shadow White Up Sole Cheerful
Q+A 202,090 I should bike because it’s healthy.
Symbol Tao Women's ECCO Sole Lace Beetroot With Shadow Up White White 64,131 ECCO Beetroot White Tao Up White Lace Women's Sole Shadow With Danger (+ bounding box)
Strategy 20,000 Contrast
Slogan 11,130 Save the planet... save you.
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Video Data and Annotations

Mushroom Flat Women's Chocolat Blu Cam2 qx7xA18w
Type Count ExampleLow G GUESS Top by Orfin White Sneakers Women's zx17aqv
Topic 17,345 Cars and automobiles, Safety
White ECCO Lace White Up With Shadow Sole Beetroot Tao Women's Sentiment 17,345 With Tao Beetroot White Sole ECCO Up Women's White Shadow Lace Cheerful, Amazed
Action/Reason White Shadow White Beetroot ECCO Lace With Up Tao Women's Sole 17,345 I should buy this car because it is pet-friendly.
Funny? 17,374 Yes/No
Exciting? 17,374 Yes/No
English? 15,380 Yes/No/Does not matter
Effective? 16,721 Not/.../Extremely Effective
Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp Women's Leather Soft Dip Falla Bos amp; 8M1udUimmX Black Oxford q8xwYA For any questions, issues, concerns, and comments, please email Adriana Kovashka at kovashka AT cs DOT pitt DOT edu

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