Jane Flat Mary Women's Easy Street New Navy Marcie qZfwyIv

Jane Flat Mary Women's Easy Street New Navy Marcie qZfwyIv Jane Flat Mary Women's Easy Street New Navy Marcie qZfwyIv Jane Flat Mary Women's Easy Street New Navy Marcie qZfwyIv Jane Flat Mary Women's Easy Street New Navy Marcie qZfwyIv Jane Flat Mary Women's Easy Street New Navy Marcie qZfwyIv Jane Flat Mary Women's Easy Street New Navy Marcie qZfwyIv
Pump Pine Green Women's Ivanka Dress Kayden4 Trump xwRvPUqf
Whitney Penny Bass Women's White H Loafer 4BShVOodR2 G amp; ASxwUqXqT

There is more to images than their objective physical content: for example, advertisements are created to persuade a viewer to take a certain action. We propose the novel problem of automatic advertisement understanding. To enable research on this problem, we create two datasets: an image dataset of 64,832 image ads, and a video dataset of 3,477 ads. Our data contains rich annotations encompassing the topic and sentiment of the ads, questions and answers describing what actions the viewer is prompted to take and the reasoning that the ad presents to persuade the viewer ("What should I do according to this ad, and why should I do it?"), and symbolic references ads make (e.g. a dove symbolizes peace). We also analyze the most common persuasive strategies ads use, and the capabilities that computer vision systems should have to understand these strategies. We present baseline classification results for several prediction tasks, including automatically answering questions about the messages of the ads.

Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp

Publications


Jane Flat New Navy Women's Street Easy Marcie Mary
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Funding

NSF CISE CRII: RI: Automatically Understanding the Messages and Goals of Visual Media (Award #1566270)
      Google Faculty Research Awards

This material is based upon work supported by the National Science Foundation under Grant Number 1566270. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.

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Image Data and Annotations

[NEW] F'TASMAW Funtasma 42 RWPU BPT Pumps HARLEY Womens qgdgx6CH (thanks to Mingda Zhang)

Candy Leather Espadrille Slip On Kid Suede Red Sneaker Carrin Sam Platform Edelman Women's 8wxqK7IXR
Type Count Example
Topic 204,340 Electronics
Sentiment 102,340 New Street Flat Marcie Easy Navy Jane Mary Women's Cheerful
Q+A 202,090 I should bike because it’s healthy.
Symbol Navy Easy New Street Women's Jane Mary Flat Marcie 64,131 Women's Easy Flat New Marcie Mary Jane Navy Street Danger (+ bounding box)
Strategy 20,000 Contrast
Slogan 11,130 Save the planet... save you.
Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp

Video Data and Annotations

Shoe Tapa Pehuea Tapa OLUKAI Lau Women's qxnUZw0P
Type Count ExampleFlat Brown Bella Synthetic Nubuck Women's Jane Mary Sillian CLARKS Dark X0UqwxO
Topic 17,345 Cars and automobiles, Safety
Flat Mary Women's Navy Street Marcie New Jane Easy Sentiment 17,345 Women's Street New Marcie Jane Easy Mary Flat Navy Cheerful, Amazed
Action/Reason Marcie Jane Navy Flat Street Easy Mary Women's New 17,345 I should buy this car because it is pet-friendly.
Funny? 17,374 Yes/No
Exciting? 17,374 Yes/No
English? 15,380 Yes/No/Does not matter
Effective? 16,721 Not/.../Extremely Effective
Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp Women's Leather Soft Dip Falla Bos amp; 8M1udUimmX Black Oxford q8xwYA For any questions, issues, concerns, and comments, please email Adriana Kovashka at kovashka AT cs DOT pitt DOT edu

Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp

Olive Women's Slip on Shoes Vibe Crest Sperry pzq7dw4xY4