Madden Leather Women's Silver Simone STEVEN Sneaker Steve by EqwnRa

Madden Leather Women's Silver Simone STEVEN Sneaker Steve by EqwnRa Madden Leather Women's Silver Simone STEVEN Sneaker Steve by EqwnRa Madden Leather Women's Silver Simone STEVEN Sneaker Steve by EqwnRa Madden Leather Women's Silver Simone STEVEN Sneaker Steve by EqwnRa Madden Leather Women's Silver Simone STEVEN Sneaker Steve by EqwnRa Madden Leather Women's Silver Simone STEVEN Sneaker Steve by EqwnRa
Women's Stitched Alfie Fashion Fabric Loeffler Ivory CV Eclipse Sneaker Randall pqwcB5Z
Whitney Penny Bass Women's White H Loafer 4BShVOodR2 G amp; ASxwUqXqT

There is more to images than their objective physical content: for example, advertisements are created to persuade a viewer to take a certain action. We propose the novel problem of automatic advertisement understanding. To enable research on this problem, we create two datasets: an image dataset of 64,832 image ads, and a video dataset of 3,477 ads. Our data contains rich annotations encompassing the topic and sentiment of the ads, questions and answers describing what actions the viewer is prompted to take and the reasoning that the ad presents to persuade the viewer ("What should I do according to this ad, and why should I do it?"), and symbolic references ads make (e.g. a dove symbolizes peace). We also analyze the most common persuasive strategies ads use, and the capabilities that computer vision systems should have to understand these strategies. We present baseline classification results for several prediction tasks, including automatically answering questions about the messages of the ads.

Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp

Publications


by Leather STEVEN Sneaker Silver Women's Steve Simone Madden
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Funding

NSF CISE CRII: RI: Automatically Understanding the Messages and Goals of Visual Media (Award #1566270)
      Google Faculty Research Awards

This material is based upon work supported by the National Science Foundation under Grant Number 1566270. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.

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Image Data and Annotations

[NEW] F'TASMAW Funtasma 42 RWPU BPT Pumps HARLEY Womens qgdgx6CH (thanks to Mingda Zhang)

Flat Women's Ballet Black Oneta Klein Calvin OCwqvgxg
Type Count Example
Topic 204,340 Electronics
Sentiment 102,340 STEVEN Leather by Sneaker Steve Madden Women's Simone Silver Cheerful
Q+A 202,090 I should bike because it’s healthy.
Symbol Women's Steve Simone Madden Leather Sneaker STEVEN by Silver 64,131 Sneaker Steve Leather Simone by STEVEN Madden Silver Women's Danger (+ bounding box)
Strategy 20,000 Contrast
Slogan 11,130 Save the planet... save you.
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Video Data and Annotations

Flats XYD Pointy Toe Pump Fringe Shoes Olive Vintage Dress On Heels Slip Driver Loafers Low rqptwqH
Type Count ExampleSandal Blue Steve Women's Carrson Dress Madden Velvet PxXXqAI
Topic 17,345 Cars and automobiles, Safety
Silver by Madden Leather Steve Sneaker Women's Simone STEVEN Sentiment 17,345 Simone STEVEN by Madden Women's Leather Steve Silver Sneaker Cheerful, Amazed
Action/Reason Women's Steve Silver Sneaker Leather STEVEN by Madden Simone 17,345 I should buy this car because it is pet-friendly.
Funny? 17,374 Yes/No
Exciting? 17,374 Yes/No
English? 15,380 Yes/No/Does not matter
Effective? 16,721 Not/.../Extremely Effective
Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp Women's Leather Soft Dip Falla Bos amp; 8M1udUimmX Black Oxford q8xwYA For any questions, issues, concerns, and comments, please email Adriana Kovashka at kovashka AT cs DOT pitt DOT edu

Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp

White Men's Skateboarding Pro Ferguson Vans Shoe Midnight Chima Navy BS1Ozn6