Kids' Black White Vans Toddler White Core Checkerboard on Classic Slip ZfFdBq

Kids' Black White Vans Toddler White Core Checkerboard on Classic Slip ZfFdBq Kids' Black White Vans Toddler White Core Checkerboard on Classic Slip ZfFdBq Kids' Black White Vans Toddler White Core Checkerboard on Classic Slip ZfFdBq Kids' Black White Vans Toddler White Core Checkerboard on Classic Slip ZfFdBq Kids' Black White Vans Toddler White Core Checkerboard on Classic Slip ZfFdBq Kids' Black White Vans Toddler White Core Checkerboard on Classic Slip ZfFdBq
Flat VenusCelia Women's Walking Comfort Silver Loafer Breathable 6q0vw0UIx
Whitney Penny Bass Women's White H Loafer 4BShVOodR2 G amp; ASxwUqXqT

There is more to images than their objective physical content: for example, advertisements are created to persuade a viewer to take a certain action. We propose the novel problem of automatic advertisement understanding. To enable research on this problem, we create two datasets: an image dataset of 64,832 image ads, and a video dataset of 3,477 ads. Our data contains rich annotations encompassing the topic and sentiment of the ads, questions and answers describing what actions the viewer is prompted to take and the reasoning that the ad presents to persuade the viewer ("What should I do according to this ad, and why should I do it?"), and symbolic references ads make (e.g. a dove symbolizes peace). We also analyze the most common persuasive strategies ads use, and the capabilities that computer vision systems should have to understand these strategies. We present baseline classification results for several prediction tasks, including automatically answering questions about the messages of the ads.

Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp

Publications


Black Checkerboard White Slip on Toddler White Core Classic Vans Kids'
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Funding

NSF CISE CRII: RI: Automatically Understanding the Messages and Goals of Visual Media (Award #1566270)
      Google Faculty Research Awards

This material is based upon work supported by the National Science Foundation under Grant Number 1566270. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.

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Image Data and Annotations

[NEW] F'TASMAW Funtasma 42 RWPU BPT Pumps HARLEY Womens qgdgx6CH (thanks to Mingda Zhang)

Gym Air Walking MEHOTO Black Fitness Sport Shoes Workout Womens Jogging Fashion Running Sneakers g8gxqwOF
Type Count Example
Topic 204,340 Electronics
Sentiment 102,340 Checkerboard White on Black Core White Classic Slip Toddler Vans Kids' Cheerful
Q+A 202,090 I should bike because it’s healthy.
Symbol Toddler Slip on Vans Checkerboard White Kids' Black Classic Core White 64,131 on Core Kids' Vans Classic Slip Black White Checkerboard White Toddler Danger (+ bounding box)
Strategy 20,000 Contrast
Slogan 11,130 Save the planet... save you.
Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp

Video Data and Annotations

Training Dark Metcon Volt Grey Nike Grey Shoes Mens pale 3 nfZqwxAgT
Type Count ExampleSkin Shoes Dry Water Yoga Surf Swim Yellow Beach JACKSHIBO Women Exercice Aqua Men Quick Socks Water Sports XwIUtnqYS
Topic 17,345 Cars and automobiles, Safety
Vans Classic on Toddler Checkerboard White White Black Core Slip Kids' Sentiment 17,345 on Slip White Classic Black Checkerboard Kids' Toddler Vans White Core Cheerful, Amazed
Action/Reason Toddler Classic White Black Kids' White Core Slip Checkerboard on Vans 17,345 I should buy this car because it is pet-friendly.
Funny? 17,374 Yes/No
Exciting? 17,374 Yes/No
English? 15,380 Yes/No/Does not matter
Effective? 16,721 Not/.../Extremely Effective
Skechers Ballet Women's View BOBS Navy Plush Dark Clear Flat pF1Oqp Women's Leather Soft Dip Falla Bos amp; 8M1udUimmX Black Oxford q8xwYA For any questions, issues, concerns, and comments, please email Adriana Kovashka at kovashka AT cs DOT pitt DOT edu

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Crocs Lina Women's Flat Graphite Ballet q11Ow6X